Digital Marketing Specialist

Deskripsi Pekerjaan

Background:

YOLO Padel & Lifestyle currently operates three padel court locations: Pluit, Slipi, and Lebak Bulus. We are now looking to hire a Digital Marketing Specialist to help strengthen our brand, increase awareness, and drive engagement across all YOLO courts.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related fields.
• Minimum 2 years of experience in digital marketing or social media management, preferably in sport, lifestyle, or F&B industry.
• Strong understanding of social media algorithms, Meta Ads, and Google Ads.
• Familiar with Google Analytics, Meta Business Suite, and email marketing platforms.
• Creative, analytical, and up-to-date with digital trends and sports marketing.
• Excellent written and visual communication skills.
• Passionate about padel, sports, and community engagement.

Job Descriptions:

• Manage all social media accounts (Instagram, TikTok, Facebook, etc.) actively and consistently.
• Create and maintain a weekly and daily content calendar (feed posts, stories, reels, highlights, etc.).
• Engage with followers and digital communities to build strong online engagement.
• Analyze content performance, including reach, engagement rate, and follower growth.
• Plan and execute digital campaigns (monthly promotions, events, membership programs).
• Run paid ads (Meta Ads / Google Ads) to boost visibility, website traffic, and booking conversions.
• Coordinate with the design team to produce visually appealing and on-brand promotional materials.
• Create and send newsletters or email blasts to customers and community members.
• Develop and manage WhatsApp marketing strategies (promo info, event reminders, membership renewals).
• Monitor open rate, click rate, and response rate from digital campaigns.
• Update website content (schedule, promos, articles, events) regularly.
• Monitor website traffic and conversions using tools like Google Analytics or similar.
• Ensure a smooth user experience on the website, especially for online booking.
• Prepare monthly digital marketing reports covering campaign results, audience growth, and conversion metrics.
• Evaluate campaign performance and recommend improvements for digital strategy.
• Conduct market and competitor research to identify new trends and creative opportunities.

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