Senior Performance Marketing & Analytics Specialist

Deskripsi Pekerjaan

About Vertical Institute

Vertical Institute prepares individuals for the jobs of tomorrow. We are at the forefront of tech education, offering cutting-edge courses to help people upskill and stay relevant in a rapidly evolving digital world. From data analytics and AI to UX/UI and cybersecurity, our courses equip learners with the in-demand skills needed to thrive.

We are accredited as an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance Singapore (IBF).

About the Role

We are seeking a data-driven and results-oriented Senior Performance Marketing & Analytics Specialist to lead the tracking, analysis, and optimisation of our paid media campaigns.

The ideal candidate has at least 4 years of experience in performance marketing and analytics, is fluent in Excel, Looker Studio, GA4, and Google Tag Manager, and has a solid grasp of pixel implementation and conversion tracking across platforms.

Roles & Responsibilities

• Own and manage performance data across platforms like Meta, Google, TikTok, LinkedIn, and others—tracking, analysing, and building reports from ad dashboards to Looker Studio.
• Manage and ensure accurate tracking setup, including Meta Pixel, Google Tag Manager, and GA4, to enable proper attribution, conversion tracking, and campaign optimisation.
• Consolidate and visualise key marketing metrics from multiple data sources to support decision-making, campaign optimisation, and budget allocation.
• Build dashboards and performance reports using Looker Studio and Excel to deliver ongoing insights and support KPI tracking.
• Collaborate with the creative, growth, and SEO teams to ensure data informs campaign strategy and creative direction.
• Identify and recommend audience targeting, bidding, and budget adjustments based on performance trends and data insights.
• Monitor and report performance daily, weekly, and monthly, flagging anomalies and proposing actionable next steps.
• Experiment with new ad platforms, tools, and analytics methods to improve tracking, attribution, and campaign efficiency.
• Ensure data integrity across GA4, Google Tag Manager, and other measurement tools.
• Proactively identify tracking issues or discrepancies and work cross-functionally to resolve them.

Requirements

• 4+ years of experience in performance marketing and data analytics.
• Strong proficiency in Excel/Google Sheets (pivot tables, formulas, dashboards).
• Skilled in building and interpreting reports using Looker Studio and integrating multiple data sources.
• Hands-on experience with Meta Pixel, Google Tag Manager, and GA4—particularly in setting up events, triggers, and conversion tracking.
• Confident in extracting and analysing performance data across Meta, Google, TikTok, and LinkedIn.
• Strong analytical skills with an eye for performance trends, data inconsistencies, and optimisation opportunities.
• Excellent communication skills with the ability to present insights clearly to cross-functional teams.
• A strong sense of ownership, attention to detail, and accountability.
• Passion for education, tech, and creating impact through data.
• Able to thrive in a fast-paced, collaborative, and iterative environment.

What We Offer

• Flexible work-from-home arrangement.
• Competitive salary package.
• A fast-moving, data-first work culture where your insights directly shape growth.
• An inclusive and mission-driven environment focused on upskilling the next generation.
• A chance to make a real, measurable impact on learners’ lives.

Job Type: Full-time

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