Digital Marketing Officer

Deskripsi Pekerjaan

Job Description :

1. Optimize digital marketing activities, including ads (budget, creatives, targeting) and content/Instagram management to improve CPR, CPC, CTR, and ROAS.
2. Manage KOL/Influencer partnerships, covering contact coordination, posting timelines, and performance evaluation.
3. Collaborate across teams (design, product, sales, laboratory, customer relations) and contribute to developing a dedicated landing page/website.
4. Plan and execute annual and monthly marketing campaigns aligned with key moments and seasonal trends

Requirements :

• Bachelor’s degree in Communication Science, Visual Communication Design, or Marketing Communication.
• Minimum 1 year of work experience in marketing, preferably in digital marketing.
• Strong understanding of SEO/SEM and Meta Ads Manager.
• Ability to produce accurate and engaging medical copywriting.
• Proficient in social media strategy, design, and KOL management.
• Possesses key soft skills such as creative thinking, analytical problem-solving, adaptability, effective communication, and strong project management skills.

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