Marketing Manager

Deskripsi Pekerjaan

GTM Marketing Manager / Lead

Location: Indonesia

Work Arrangement: Remote

Market Focus: United States / Global

Type: Full-time (Independent Contractor)(Not PKWT or PKWTT)

Working Hours: US business hours / significant overlap with US time zones

About the Opportunity

Our Client is an AI-powered fulfilment and logistics technology company helping fast-growing e-commerce businesses manage global fulfilment, cross-border shipping, customs compliance, and logistics operations from a single platform.

Their technology combines fulfilment infrastructure with AI-driven logistics intelligence to help e-commerce brands reduce operational errors, control costs, automate workflows, and scale into international markets.

As the business continues to expand its presence in North America, they are looking for a GTM Marketing Manager / Lead based in Indonesia who can independently drive marketing execution for the US market.

This is a hands-on role for someone who understands US B2B marketing, SaaS/e-commerce buying behaviour, performance marketing, demand generation, and full-funnel GTM execution .

Important: This role is primarily focused on the US market and requires the candidate to be comfortable working US business hours or maintaining significant overlap with US time zones.

What You'll Do

1. GTM Strategy & Market Development

• Develop and execute GTM marketing strategies for the US market based on business objectives and sales pipeline targets.
• Research US e-commerce, fulfilment, logistics technology, and SaaS markets to identify customer trends, competitor positioning, and growth opportunities.
• Translate market insights into actionable campaigns, content, positioning, and acquisition strategies.
• Work closely with Product and Sales teams on go-to-market plans for new products, features, and services.
• Develop clear positioning, messaging, value propositions, and campaign strategies for US B2B customers.

2. Performance Marketing & Demand Generation

• Plan, launch, manage, and optimize paid acquisition campaigns across:
• Google Ads
• Meta Ads
• LinkedIn Ads
• Other relevant B2B acquisition channels
• Own and optimize key performance metrics such as ROAS, CPA, CPL, MQL, SQL, CAC, and marketing-sourced pipeline .
• Build and optimize lead-generation campaigns targeting US e-commerce brands and businesses.
• Analyze campaign performance and continuously improve targeting, messaging, creatives, landing pages, and conversion funnels.

3. SEO, Content & Organic Growth

• Develop and execute an SEO/content strategy targeting US audiences.
• Conduct keyword research and competitive analysis using tools such as Ahrefs or SEMrush .
• Create and manage English-language marketing content including:
• Blog articles
• Case studies
• Landing pages
• Email campaigns
• Product/solution content
• Thought-leadership content
• Optimize website and landing pages to improve organic traffic and conversion rates.
• Identify opportunities to improve website CRO and lead-generation performance .

4. CRM, Marketing Automation & Lifecycle Marketing

• Manage email marketing and lead-nurturing campaigns.
• Build and optimize marketing automation workflows using HubSpot or similar platforms.
• Develop lead segmentation, nurturing, scoring, and conversion workflows.
• Track leads throughout the marketing funnel and identify opportunities to improve MQL-to-SQL conversion.
• Work with Sales to ensure marketing-generated leads are properly qualified and followed up.

5. Brand, Social Media & Content Operations

• Manage overseas social media marketing activities across platforms such as:
• LinkedIn
• X / Twitter
• YouTube
• Develop content strategies that increase brand awareness and credibility within the US market.
• Ensure marketing messaging is consistent across website, campaigns, social media, email, and sales materials.
• Work with internal design, product, and sales teams as well as external vendors when required.

6. Events & US Market Activation

• Support or lead marketing activities including industry events, trade shows, webinars, and other B2B marketing initiatives.
• Coordinate event planning, promotional activities, vendors, budgets, and post-event lead generation.
• Measure event performance based on leads, opportunities, pipeline contribution, and ROI.

7. Marketing Analytics & Sales Alignment

• Build and maintain marketing dashboards to monitor:
• MQL
• SQL
• Pipeline
• CAC
• CPL
• CPA
• ROAS
• ROI
• Conversion rates
• Provide regular performance insights and recommendations to management.
• Work closely with Sales to improve the MQL → SQL → Opportunity → Pipeline funnel.
• Identify bottlenecks and opportunities across the full customer acquisition journey.

8. AI-Enabled Marketing

• Use AI tools such as ChatGPT, Claude, Perplexity , and other relevant tools to improve marketing research, content production, campaign analysis, automation, and day-to-day productivity.
• Identify opportunities to automate repetitive marketing workflows and improve team efficiency.

What We're Looking For

Must-Have

• Hands-on experience in B2B marketing , preferably within SaaS, technology, e-commerce, logistics, fulfilment, or another complex B2B environment.
• Strong experience developing and executing GTM / demand-generation strategies .
• Hands-on experience with performance marketing , including Google Ads, Meta Ads, and/or LinkedIn Ads.
• Strong understanding of marketing metrics including MQL, SQL, CPL, CPA, CAC, ROAS, ROI, and pipeline .
• Hands-on experience with SEO and keyword research , ideally using Ahrefs, SEMrush, or similar tools.
• Experience with CRM / marketing automation , preferably HubSpot.
• Strong English communication and copywriting skills.
• Ability to independently own campaigns from strategy through execution and performance analysis.
• Strong understanding of US B2B customers, business culture, and digital marketing behaviour .
• Comfortable working US business hours / significant overlap with US time zones .
• Strong analytical and data-driven mindset.

Nice to Have

• Experience in cross-border e-commerce.
• Experience in logistics technology, fulfilment, supply chain SaaS, or related industries.
• Previous work or study experience in the US.
• Experience marketing SaaS products to US businesses.
• Experience with B2B trade shows, webinars, or industry events.
• Experience using AI tools to improve marketing workflows and productivity.

Who Would Be a Strong Fit?

You may be a strong fit if you are a hands-on B2B marketer who can own the full marketing funnel , rather than someone focused only on content or social media.

You should be comfortable moving between GTM strategy, paid acquisition, SEO, CRM automation, content, analytics, and sales alignment , while independently executing campaigns for a US-focused market.

US-market experience and willingness to work US hours are particularly important for this position.

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