Key Product Executive (Trading food commodity)

Deskripsi Pekerjaan

Job Overview
As a Brand Executive for our trading product, you will be responsible for developing and executing brand strategies that resonate with the financial and trading audience. Your role is crucial in shaping a compelling brand identity, increasing market visibility, and driving user engagement. You will collaborate closely with the sales team, content, and digital marketing teams to ensure consistent and impactful brand position in the market.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Economics, or a related field
• Minimum 1 year of experience in brand management or marketing; experience in food commodities trading is an advantage
• Strong understanding of brand development as well as investment and trading concepts
• Strong negotiation and brand communication skills
• Data-driven mindset with strong analytical and market research capabilities
• Agile, quick learner with the ability to thrive in a dynamic environment
• Creative, detail-oriented, and capable of working both independently and collaboratively
• Proactive and results-oriented, with a strong sense of ownership and accountability
• Preferred Qualifications: Fluent in English, both spoken and written.

Key Responsibilities

• Develop and implement strategies to enhance brand awareness and strengthen product positioning
• Ensure consistency of brand messaging across all marketing channels
• Collaborate with the content team to create engaging and educational marketing materials
• Analyze market trends, daily price movements, customer behavior, and competitor activities to optimize brand and pricing strategies
• Support the execution of both digital and offline marketing initiatives
• Manage and monitor brand presence across General Trade (GT), Modern Trade (MT), and Food Service (FS) channels
• Prepare and deliver reports on brand performance, including awareness, engagement, and sentiment analysis
• Coordinate and maintain daily communication with suppliers

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